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Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Tax Preparations 0% 8 10 11 16 10 10 10 10 10 10 10 10
Cost Accounting Analysis 0% 5 4 2 2 6 6 6 6 6 6 6 6
QuickBooks Services 0% 4 4 4 5 5 5 5 5 5 5 5 5
Bookkeeping Hours 0% 0 50 70 90 100 120 140 160 180 200 220 240
Total Unit Sales 17 67 88 113 121 141 161 181 201 221 241 261
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Tax Preparations $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00
Cost Accounting Analysis $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00
QuickBooks Services $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00
Bookkeeping Hours $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
Sales
Tax Preparations $6,000 $7,200 $8,400 $12,000 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Cost Accounting Analysis $4,800 $3,600 $2,400 $1,500 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
QuickBooks Services $1,200 $1,200 $1,200 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Bookkeeping Hours $0 $1,500 $2,100 $2,700 $3,000 $3,600 $4,200 $4,800 $5,400 $6,000 $6,600 $7,200
Total Sales $12,000 $13,500 $14,100 $17,700 $18,000 $18,600 $19,200 $19,800 $20,400 $21,000 $21,600 $22,200
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Tax Preparations 5.00% $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50 $37.50
Cost Accounting Analysis 3.00% $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
QuickBooks Services 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Bookkeeping Hours 50.00% $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00
Direct Cost of Sales
Tax Preparations $300 $360 $420 $600 $375 $375 $375 $375 $375 $375 $375 $375
Cost Accounting Analysis $144 $108 $72 $45 $180 $180 $180 $180 $180 $180 $180 $180
QuickBooks Services $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Bookkeeping Hours $0 $750 $1,050 $1,350 $1,500 $1,800 $2,100 $2,400 $2,700 $3,000 $3,300 $3,600
Subtotal Direct Cost of Sales $444 $1,218 $1,542 $1,995 $2,055 $2,355 $2,655 $2,955 $3,255 $3,555 $3,855 $4,155

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Advertising $3,000 $2,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Direct Marketing $2,500 $500 $2,500 $500 $2,500 $500 $2,500 $500 $2,500 $500 $2,500 $500
Public Relations $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Web Development $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Prospect Education $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $6,600 $3,600 $4,600 $2,600 $4,600 $2,600 $4,600 $2,600 $4,600 $2,600 $4,600 $2,600
Percent of Sales 55.00% 26.67% 32.62% 14.69% 25.56% 13.98% 23.96% 13.13% 22.55% 12.38% 21.30% 11.71%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $12,000 $13,500 $14,100 $17,700 $18,000 $18,600 $19,200 $19,800 $20,400 $21,000 $21,600 $22,200
Leads 100 105 110 116 122 128 134 141 148 155 163 171
Leads Converted 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Avg. Transactions/Customer 1.20 1.20 1.20 1.20 1.20 1.20 1.20 1.20 1.20 1.20 1.20 1.20
Avg. $/Customer $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Referrals 10 11 11 12 12 13 13 14 15 16 16 17
PR Mentions 0 1 1 1 2 2 2 3 3 3 4 4
Testimonials 0 1 2 3 4 5 7 9 11 13 15 17
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
Invitations for speaking engagements 1 1 2 2 2 3 3 3 4 4 5 5
Hours spent on business by Greenwood 280 280 260 252 240 232 232 220 220 220 220 220
Marketing
New leads generated 400 420 441 463 486 511 536 563 591 621 652 684
Press mentions 0 1 1 1 2 2 2 3 3 3 4 4
Business
Sales $12,000 $13,500 $14,100 $17,700 $18,000 $18,600 $19,200 $19,800 $20,400 $21,000 $21,600 $22,200
Net Profit ($11,476) ($888) ($694) $1,859 $2,027 $2,237 $2,447 $2,657 $2,867 $3,077 $3,287 $3,497
Client Satisfaction
Surveys completed 30 33 36 40 44 48 53 58 64 71 78 86
"Very satisfied" responses 18 20 24 27 33 36 40 44 48 53 58 64
"Unsatisfied" responses 3 3 4 3 4 3 3 4 3 4 4 4

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