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Sorcerer's Accountant seeks to serve very small businesses (2 to 10 employees) in such a flexible way that they are enticed to keep working with Sorcerer's Accountant for accounting and bookkeeping services even after they have grown beyond this size and could afford their own full-time bookkeeping employee.
We seek the following measurable results from this strategy:
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Core branding elements for Sorcerer's Accountant will be based around the logo - an image of a magic wand touching a dollar sign on a piece of paper. Rather than resorting to cartoon "Sorcerer's Accountant" images or clip art, Sorcerer's Accountants will not be shown in visuals, but stylized representations of the magic involved in the service will be used, including fluid, sparkling lines and star bursts.
The core branding elements that will share these visual elements will include:
Non-visual branding elements will incorporate a "can-do," "at-your-service" attitude, with a focus on finding a way to work with each small business owner through flexibility, rather than calling for the clients to fall into certain categories or use pre-defined packages when they do not work for their needs. This attitude will be represented through the following:
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