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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

The website for Sorcerer's Accountant presents a simple, uncluttered look which holds a great deal of information about services offered beneath its surface and beyond its home page. The purpose of the website is to assure clients and potential clients of the expertise of the company and then inspire them to call for a phone or in-person consultation.

To redevelop the website for the new bookkeeping services to be offered, additional service pages will be created for each subset of the bookkeeping service as well as a main page presenting the value proposition and benefits to clients of the services. All areas will offer descriptions to be clear about what services are and are not offered, but will be focused on client benefits.

The website will be expanded with additional information about best practices of bookkeeping services. Max Greenwood will devote 40 hours to developing this content within two months of the launch of the service. This will then include the archived newsletters, sent out every two weeks. Teasers for each of the six webinar topics will be here, giving some useful information and alluding to the additional value in the webinars themselves.

Social Media Plan

To market the website and the business online,  the following tactics will be used:

  • Google Adwords will be expanded with $1,000 per month devoted to bookkeeping-related keywords for the Chicago market
  • Listing the website on databases and other websites for small business services and bookkeeping services in Chicago
  • Promoting the service to small business blogs and posting to blogs directly wherever possible

Most of these marketing activities will be executed by the marketing services firm contracted by Sorcerer's Accountant as Greenwood does not have the time or expertise to execute them himself.

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