Franklin & Moore LLC
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Our marketing strategies are based on meeting the needs of existing and future clients. We will do this through leveraging internal and external business strengths and understanding the competitive environment. All marketing strategies work toward supporting our mission statement and realizing our stated goals.
Our marketing strategies fall into these three categories:
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Providing quality service is critical. Our business and individual clients judge our competence based on how we treat them. This is their primary - and in many cases their only - measurement of our capabilities. Our Value Proposition to the client is that we will do their taxes, financial planning, business accounting, etc. better then they do it. We will work closely with our clients to make sure we know what their goals are, where they are financially and where they want to be in the future so that every service we provide is personal and custom-tailored for our clients.
The firm appears to be approaching a "mature" category. We have relatively low major opportunities, fairly low threats, limited growth potential, and relatively low risk.
Critical issues for Franklin & Moore include:
Our primary target markets include these three areas:
Franklin & Moore LLC offers a unique team of CPAs and a professional accounting and bookkeeping staff with proven expertise as business consultants. We do more than prepare taxes. We also provide a variety of valuable services that enable a business to optimize their profitability and minimize their tax exposure. We want to make sure that our marketing never loses site of our strengths as a company:
Expertise and Personal Service to Maximize our Clients' Finances
Franklin & Moore LLC needs to brand itself as the professional, expert, personal accountants. It is important that people associate Franklin & Moore LLC with expertise and personal service. Our marketing materials both offline and online will need to reflect this brand message.
|Target Market Messaging|
|Large Business||Improve profitability, reduce taxes|
|Growth Business||Understand opportunities for financial growth|
|Select Individual Accounts||Personalize the financial tax and planning process|
Franklin & Moore's strategy is focused on leveraging our existing strengths. We will strive to emphasize those strengths that cannot be duplicated by our competitors or through the use of software. This is an important factor in differentiating the firm. All tactics to implement this strategy include leveraging the quality of our work and our in-house computer capabilities.
We have filled out three strategies in the strategy pyramids below.
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