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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Mixed Greens Salad Gardens' marketing plan is to serve as a guide for the organization.  The following areas will be monitored to gauge performance:

  • Revenue: monthly and annual.
  • Expenses: monthly and annual.
  • Repeat business.
  • Customer satisfaction.

Implementation

The following milestones identify the key marketing programs.  It is important to accomplish each one on time and on budget.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Advertising campaign1/1/200112/31/2001$3,200HeidiMarketing
Other     
Total Advertising Budget  $3,200  
PRStart DateEnd DateBudgetManagerDepartment
      
Other     
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20013/1/2001$50HeidiMarketing
Other     
Total Direct Marketing Budget  $50  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Networking campaign1/1/200112/31/2001$3,100HeidiMarketing
Other     
Total Web Development Budget  $3,100  
OtherStart DateEnd DateBudgetManagerDepartment
      
Other     
Total Other Budget  $0  
Totals  $6,350  

Marketing Organization

Heidi Ponic is responsible for all marketing activities.

Contingency Planning

Difficulties and risks:

  • Problems generating visibility.
  • An already established competitor that chooses to compete on quality and flexibility.
  • Poor weather which could hamper crop yields.

Worst case risks may include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment to cover liabilities.

Sales Forecast

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Contribution Margin

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