This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of BikeArt as it relates to the marketing activities. BikeArt will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
The Break-Even Analysis indicates $15,395 will be needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$7,852|
|Average Percent Variable Cost||50%|
|Estimated Monthly Fixed Cost||$7,800|
The first month will be used to set up the kiosk and get things underway. During this month the part-time employees will be hired and trained. Sales will begin slowly during this first month. From the second month on, sales will steadily increase because there will be a steady flow of customers that pass by the kiosk.
|Industrial art collectors||$58,229||$115,475||$126,547|
|Direct Cost of Sales||2001||2002||2003|
|Industrial art collectors||$29,115||$57,738||$63,274|
|Subtotal Direct Cost of Sales||$72,880||$147,110||$158,166|
Marketing expenses will be budgeted to spike during the spring as well as during the winter holidays, two periods where sales are forecasted to increase during the year.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$4,050||$9,000||$18,000|
|Percent of Sales||2.78%||3.06%||5.69%|
Get practical ideas and good models with dozens
of examples of successful marketing plans