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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of BikeArt as it relates to the marketing activities.  BikeArt will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-Even Analysis indicates $15,395 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$7,852
  
Assumptions: 
Average Percent Variable Cost50%
Estimated Monthly Fixed Cost$7,800

Sales Forecast

The first month will be used to set up the kiosk and get things underway.  During this month the part-time employees will be hired and trained.  Sales will begin slowly during this first month.  From the second month on, sales will steadily increase because there will be a steady flow of customers that pass by the kiosk.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Industrial art collectors$58,229$115,475$126,547
Bicycling enthusiasts$87,531$178,745$189,785
Total Sales$145,760$294,220$316,332
    
Direct Cost of Sales200120022003
Industrial art collectors$29,115$57,738$63,274
Bicycling enthusiasts$43,766$89,373$94,893
Subtotal Direct Cost of Sales$72,880$147,110$158,166

Expense Forecast

Marketing expenses will be budgeted to spike during the spring as well as during the winter holidays, two periods where sales are forecasted to increase during the year.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Eugene Weekly$2,250$5,000$10,000
Other$1,800$4,000$8,000
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$4,050$9,000$18,000
Percent of Sales2.78%3.06%5.69%

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