The Art Sentry
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of The Art Sentry as it related to the marketing activities. The Sentry will address break-even analysis, sales forecasts, expenses forecasts, and how these activities link to the marketing strategy.
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The break-even analysis indicates that $3,368 is needed in monthly revenue to break-even.
|Monthly Revenue Break-even||$3,202|
|Average Percent Variable Cost||5%|
|Estimated Monthly Fixed Cost||$3,200|
Sales for the first several months will be slow. It is expected that it will take time to build up sufficient business, especially since The Art Sentry is using primarily grass root methods of marketing. Business will begin to reach decent sales activity by month five, and grow steadily after that. Profitability is forecasted to occur fairly quickly, but is a function of low overhead as The Art Sentry is a home-based business. Revenues will reach $64,000 by the end of year three.
|Direct Cost of Sales||2003||2004||2005|
|Subtotal Direct Cost of Sales||$1,555||$2,835||$3,198|
Marketing expenses are budgeted to be fairly high during the first quarter of operation. This will accomplish the goal or increasing visibility and awareness about the different services. Expenses will settle down a bit until the fall when they will increase again. Fall is typically a more active time for art purchases and The Sentry will want to again build awareness during this active period.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$4,500||$6,200||$8,100|
|Percent of Sales||14.47%||10.93%||12.67%|
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