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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of The Art Sentry as it related to the marketing activities. The Sentry will address break-even analysis, sales forecasts, expenses forecasts, and how these activities link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $3,368 is needed in monthly revenue to break-even.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$3,202
  
Assumptions: 
Average Percent Variable Cost5%
Estimated Monthly Fixed Cost$3,200

Sales Forecast

Sales for the first several months will be slow. It is expected that it will take time to build up sufficient business, especially since The Art Sentry is using primarily grass root methods of marketing.  Business will begin to reach decent sales activity by month five, and grow steadily after that. Profitability is forecasted to occur fairly quickly, but is a function of low overhead as The Art Sentry is a home-based business. Revenues will reach $64,000 by the end of year three.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Residential$13,325$24,300$27,407
Corporate$17,767$32,400$36,543
Total Sales$31,092$56,700$63,950
    
Direct Cost of Sales200320042005
Residential$666$1,215$1,370
Corporate$888$1,620$1,827
Subtotal Direct Cost of Sales$1,555$2,835$3,198

Expense Forecast

Marketing expenses are budgeted to be fairly high during the first quarter of operation. This will accomplish the goal or increasing visibility and awareness about the different services. Expenses will settle down a bit until the fall when they will increase again. Fall is typically a more active time for art purchases and The Sentry will want to again build awareness during this active period.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Advertisements$2,150$3,000$4,000
Other$2,350$3,200$4,100
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$4,500$6,200$8,100
Percent of Sales14.47%10.93%12.67%

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