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Grow your business with a practical, results-oriented marketing plan. These articles cover the basics. For concrete examples, take a look at our collection of
January is such an exciting time for businesses. Owners normally find themselves rejuvenated after the holidays and ready for an even BETTER new year. The desk gets cleared, the blank pages come out, the pen is poised and the first question that comes to mind is, “where […]]
Product positioning is closely related to market segment focus. Product positioning involves creating a unique, consistent, and recognized customer perception about a firm’s offering and image.
Let’s face it: we make judgments about people based on first impressions all the time. You’d probably pass up an interview with a job candidate, for example, if the resume were written on a stained, wrinkled bar napkin. The same principles apply to the first impression your business gives to potential customers, suppliers and business partners.
Most every organization will benefit from even the most elementary market research. If it does not provide new information, it will confirm what is known. Market research is the process of gaining information about your market. Preferably, this is specific information about your target market and the key factors that influence their buying decisions.
The key to a successful media campaign is something I call Diversified Publicity. That is, generating exposure in as many different media outlets in as many different ways to optimize the chances of publicity for the product or business.
One of the greatest fears that people have is public speaking — people would rather deal with snakes, spiders, even death than have to get up and speak to an audience. It’s too bad, because one of the best business-building tactics is to demonstrate your knowledge to a receptive audience.
Sounds pretty simple: you create an email, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. What more is there to it than that?
The best way for you to get known is to use a mixture of conventional advertising and shoestring marketing techniques. Here are several ideas:
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