Success and failure are determined by your larger marketing vision.
Create a marketing strategy that reflects your target audience, your products and services, and your unique capabilities in the marketplace. Learn more about marketing strategy and how to align your tactics to get results.
Direct marketing includes various approaches in which the producer of goods or services directly contacts the end-user.Direct marketing encompasses face-to-face selling, direct mail, catalogs, kiosks, telemarketing, and more. Regardless of the form you choose, there are some critical considerations. […]
The best way for you to get known is to use a mixture of conventional advertising and shoestring marketing techniques. Here are several ideas. Order a listing in the Yellow Pages if you haven’t done so already. You may have to wait for several months before the next edition is published […]
The Strategy Pyramid places strategy at the top, supported by tactics in the middle, and programs at the base. Strategy means nothing without tactics and programs to make it real. The Strategy Pyramid emphasizes the practical importance of building a solid marketing plan structure. Most marketing plans are developed from the top-level strategy […]
If you are not including misspelled search terms in your website’s search engine optimization (SEO) process you are missing out on connecting with many potential customers. It is no secret that the Internet has created our enormous global market. Customers, speaking any of thousands of languages, from every nation can make purchases online […]
By Fiona Friesen, president and founder of Glue No matter what stage your business is at, you can benefit from a marketing kit. What’s a marketing kit, you ask? A portion of the Duct Tape Marketing system founded by John Jantsch, a marketing kit is the foundation of your corporate messaging. It’s a flexible and […]
By Joe Dager, Business901 Are your projects flowing smoothly? Are you assigning responsibilities, deadlines and tasks, but it is just a headache to keep up? A likely problem is that tasks are not getting handed off well or at the right time to others. Another problem may be that everyone’s priorities seem all […]
English has a certain something, a je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from other languages. And we quickly adopt these loan words into our daily usage, and adapt them to our advertising. […]
by Cidnee Stephen of Strategies for Success www.strategiesforsuccess.ca So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio. We all understand the importance of having a balanced financial portfolio […]
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