Public relations is part art and part science.
Done well, it can help you gain exposure to potential customers. Done poorly, it can be costly to you reputation. Learn how PR pros establish thought leadership on topics of public interest and build relationships with traditional and digital media partners. These articles provide examples of public relations and will help supplement your PR training and spark ideas to help you strengthen your approach to PR.
If you’re like millions of other small businesses, creating a professional visual image is key to your success. After all, your image is the first chance you have to introduce your company to potential customers. If your customers like what they see, you are one step closer to getting their business. [...]
There are so many amazing resources out there to produce great copy on a budget, that there are just no more excuses for poorly executed, hand-made tri-fold brochures. There are so many amazing resources out there to produce KILLER copy on a budget [...]
There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there many misconceptions when these businesses try to generate media attention. and publicity for their products or businesses. Over the past several [...]
The Client: New Deal Playing Card Company “Making the best of the hand you are dealt.” Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit [...]
We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your “publicity generator?” If you think about it, there are a lot of similarities between the two. Whether it’s your business’ electricity generator or its publicity generator that fails [...]
Is there a difference between product publicity and business publicity and which one is right for you? To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter — publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows [...]
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz [...]
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit [...]
Anyone who has ever read a book on sales or taken a sales course has heard it: on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales and publicity are very different animals, the same rule of thumb applies when pitching your release or [...]
When it comes to your business or product, the amount of heat you apply to your publicity campaign can be the difference between success and failure. Too much publicity heat and you’ll get burned; not enough publicity [...]
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