Oprah and Ellen say yes! Isn’t that enough? It was for the masses, but you’re a busy business owner who’s a little apprehensive about spending the few precious moments you have tweeting instead of tweeping (that’s sleeping in Twitter-speak).
Well, I have the answer for you! Yes…and no. Allow me to explain.
Small businesses all over the world are using Twitter to boost their business; from local pizzerias to your neighborhood mechanic. Just jump on Google, or use the Twitter search engine, and search the words “Twitter success stories” and you’ll see hundreds of stories about the small-town guy or gal who tweeted their way to a 400% increase in revenue. But for every success story, there are a hundred other stories that can be summed up in three words: waste of time.
As far as I’m concerned, it’s ok for you to fall on either side of the statistic. Just make sure you don’t flounder somewhere in the middle. That’s when Twitter becomes most dangerous – a time-sucking habit that provides no return on your investment (time)! I’ve outlined a plan for you below, and by staying consistent and scrutinizing your results, this should help determine if Twitter is right for you.
So here’s some guidance in giving it the old college try:
Once you’ve completed the above list, evaluate how Twitter is working for you. Have you seen results? Has it become quick and easy for you to keep up with? Bottom line: is it worth your time? If the answer is no to one or more of those questions, take a break or stop all together. Just like with any other marketing strategy, you have to evaluate and be willing to abort mission if it’s not producing results. And don’t be discouraged to admit that it’s just not for you. That might be the best time-saving decision you’ll ever make.
I hope this has given you some insight as to whether or not Twitter is right for you. I’ll leave you with the three keys that I believe are critical to having success with Twitter: engage people, be consistent, and have fun!
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