Automobile Inspectors Marketing Plan

Portland Mobile Auto Inspectors

Executive Summary

Portland Mobile Auto Inspectors (PMAI) is a mobile motor vehicle inspection service for prospective used car buyers practicing due diligence. Portland Mobile Auto Inspectors travels around Portland with all of the necessary test equipment contained within the van. Service calls are made by appointment during the day or evenings, as well as weekends. All a customer needs to do is schedule an appointment and meet Portland Mobile Auto Inspectors at the place where the vehicle is currently parked. Within one hour the inspection is complete and the customer is given a detailed custom printout that lists all of the different tests performed and the results of the tests, thereby indicating the condition of the vehicle.

PMAI will eliminate the current dilemma that used car purchasers face, that of conveniently getting a vehicle to the mechanics that offer inspections during those same normal business hours when they themselves should be at work. Portland Mobile Auto Inspectors, a sole proprietorship, is forecasted to reach profitability by month six and will generate $93,000 in revenues by year three.