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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Portland Mobile Auto Inspectors as it relates to the marketing activities. PMAI will address break-even analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates that  $4301 is needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$4,003
  
Assumptions: 
Average Percent Variable Cost7%
Estimated Monthly Fixed Cost$4,000

Sales Forecast

First month will be used to set up the mobile office. There will be no sales activity during this time period. Beginning with the second month, there will be some sales activity. It is forecasted that sales will steadily grow thereafter. Profitability will be reached by month six.

Sales Forecast

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Sales Forecast
 200220032004
Sales   
Used car purchasers$34,300$60,000$67,000
Used SUV purchasers$7,400$12,000$13,000
Total Sales$41,700$72,000$80,000
    
Direct Cost of Sales200220032004
Used car purchasers$2,401$4,200$4,690
Used SUV purchasers$518$840$910
Subtotal Direct Cost of Sales$2,919$5,040$5,600

Expense Forecast

The marketing expenses will be budgeted to be spent somewhat evenly, varying slightly at three points during the year to correspond with an increase of used car purchases. Fees for membership in professional and strategic partner organizations are all due in January, making that month's expenditures higher.

Marketing Expense Budget

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Marketing Expense Budget
 200220032004
Advertisements$6,600$7,500$8,000
Organization Memberships$500$0$0
Other$900$900$900
 ------------------------------------
Total Sales and Marketing Expenses$8,000$8,400$8,900
Percent of Sales19.18%11.67%11.13%

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