Portland Mobile Auto Inspectors
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Portland Mobile Auto Inspectors as it relates to the marketing activities. PMAI will address break-even analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.
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The Break-even Analysis indicates that $4301 is needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$4,003|
|Average Percent Variable Cost||7%|
|Estimated Monthly Fixed Cost||$4,000|
First month will be used to set up the mobile office. There will be no sales activity during this time period. Beginning with the second month, there will be some sales activity. It is forecasted that sales will steadily grow thereafter. Profitability will be reached by month six.
|Used car purchasers||$34,300||$60,000||$67,000|
|Used SUV purchasers||$7,400||$12,000||$13,000|
|Direct Cost of Sales||2002||2003||2004|
|Used car purchasers||$2,401||$4,200||$4,690|
|Used SUV purchasers||$518||$840||$910|
|Subtotal Direct Cost of Sales||$2,919||$5,040||$5,600|
The marketing expenses will be budgeted to be spent somewhat evenly, varying slightly at three points during the year to correspond with an increase of used car purchases. Fees for membership in professional and strategic partner organizations are all due in January, making that month's expenditures higher.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$8,000||$8,400||$8,900|
|Percent of Sales||19.18%||11.67%||11.13%|
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