Enchanted Vineyard B and B
This sample marketing plan was created with Marketing Plan Pro software.
The purpose of The Enchanted Vineyard Bed & Breakfast's marketing plan is to serve as a guide for the organization.
The following areas will be monitored to gauge performance:
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The following milestones identify the key marketing programs. It is important to accomplish each one on budget and on time.
|Advertising||Start Date||End Date||Budget||Manager||Department|
|Assorted advertising activities||1/1/2001||1/1/2004||$5,400||Missy||Marketing|
|Total Advertising Budget||$5,400|
|PR||Start Date||End Date||Budget||Manager||Department|
|Total PR Budget||$5,400|
|Direct Marketing||Start Date||End Date||Budget||Manager||Department|
|Marketing plan completion||1/1/2001||2/1/2001||$0||Missy||Marketing|
|Total Direct Marketing Budget||$0|
|Web Development||Start Date||End Date||Budget||Manager||Department|
|Total Web Development Budget||$6,000|
|Other||Start Date||End Date||Budget||Manager||Department|
|Total Other Budget||$0|
Missy Stewart will be solely responsible for the marketing activities beyond outside occasional creative help.
Difficulties and risks:
Worst case risks may include:
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