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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of The Enchanted Vineyard Bed & Breakfast's marketing plan is to serve as a guide for the organization.

The following areas will be monitored to gauge performance:

  • Revenue: monthly and annual.
  • Expenses: monthly and annual.
  • Repeat business.
  • Customer satisfaction.

Implementation Milestones

The following milestones identify the key marketing programs.  It is important to accomplish each one on budget and on time.


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AdvertisingStart DateEnd DateBudgetManagerDepartment
Assorted advertising activities1/1/20011/1/2004$5,400MissyMarketing
Total Advertising Budget  $5,400  
PRStart DateEnd DateBudgetManagerDepartment
Strategic development3/1/19991/1/2004$5,400MissyMarketing
Total PR Budget  $5,400  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20012/1/2001$0MissyMarketing
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Website maintenance1/1/20011/1/2001$6,000MissyMarketing
Total Web Development Budget  $6,000  
OtherStart DateEnd DateBudgetManagerDepartment
Total Other Budget  $0  
Totals  $16,800  

Marketing Organization

Missy Stewart will be solely responsible for the marketing activities beyond outside occasional creative help.

Contingency Planning

Difficulties and risks:

  • Problems generating visibility.
  • Slump in the economy.
  • The construction of a new facility that rivals the Enchanted Vineyard.

Worst case risks may include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment to cover liabilities.

Sales Forecast

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Contribution Margin

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