< Home   < Sample Marketing Plans

Page   1   2   3   4   5  

This sample marketing plan was created with Marketing Plan Pro software.

The purpose of TWO's marketing plan is to serve as a guide for the organization.  The following areas will be monitored as a feedback mechanism:

  • Revenue: monthly and annual.
  • Percentage of repeat business not on a subscription basis.
  • Customer satisfaction.

Implementation

The following milestones identify the key marketing programs.  It is important to accomplish each one on time and one budget.

Milestones

Create or edit this table


Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20022/1/2002$0ABCDepartment
Advertising campaign #11/1/20025/31/2002$1,800ABCDepartment
Advertising campaign #26/1/200212/31/2002$1,650ABCDepartment
Personal networking1/1/2002ongoing$750ABCDepartment
Professional networking1/1/2002ongoing$750ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $4,950  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $4,950  

Contingency Planning

Difficulties and Risks

  • Problems unseating current service providers.
  • Unforeseen difficulty attracting quality, reliable employees.

Worst Case Risks May Include

  • Electronic filing becomes legislatively mandated for 100% of the court filings.
  • Having to liquidate equipment to cover liabilities.

Sales Forecast

Create or edit this table


Contribution Margin

Create or edit this table


Page   1   2   3   4   5  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans