Bicycle Courier Marketing Plan
The Two Wheeled Oracle
This sample marketing plan was created with Marketing Plan Pro software.
Two Wheeled Oracle (TWO) is a bicycle-based courier service serving Portland, Oregon attorneys and law firms. Two Wheeled Oracle can transport documents and small parcels to clients, other law firms, as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted. Two Wheeled Oracle will also serve non-law-firm customers, but will not target this area of the market.
Two Wheeled Oracle will offer reliability and industry insight to law firms enabling TWO to provide superior service relative to the current service providers. Reliability is an important variable for service to law firms because firms have many court imposed time constraints put on them that are inflexible. By providing professional, reliable service, Two Wheeled Oracle will be able to rapidly gain market share. Previous legal experience also provides TWO with a competitive edge over the competition. Profitability will be reached by month nine and revenue for year three will be in excess of $300,000.