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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of TWO as it relates to the marketing activities.  TWO will address break-even analysis, sales forecasts, expenses forecasts, and how they relate to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $19,082 will be needed in monthly revenue to achieve the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$18,725
  
Assumptions: 
Average Percent Variable Cost2%
Estimated Monthly Fixed Cost$18,700

Sales Forecast

Two Wheeled Oracle recognizes that it is difficult to displace law firm's current service provider and will offer a 20% discount for a months worth of services. While this is a hit in terms of profitability, this is only a short-term concern. The long-term gain is securing a long-term customer.

Other than this economic incentive, Two Wheeled Oracle will employ Alwy's powers of persuasion when he is speaking with prospective clients and firms. His spiel will be based on describing Two Wheeled Oracle's reliability and their foolproof back up systems, as well as harping on his recognition of the clients needs based on his years of practicing law.

Sales Forecast

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Sales Forecast
 200220032004
Sales   
Law Firms$152,159$255,458$271,554
Assorted Customers$20,848$30,254$35,125
Total Sales$173,007$285,712$306,679
    
Direct Cost of Sales200220032004
Law Firms$3,043$5,109$5,431
Assorted Customers$417$605$703
Subtotal Direct Cost of Sales$3,460$5,714$6,134

Expense Forecast

The marketing expenses are to budgeted so that they ramp up immediately during the first quarter.  This timing is crucial to raise visibility for the start-up company.  The expenses will settle down for a few months and then rise again toward the latter half of the year.

Marketing Expense Budget

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Marketing Expense Budget
 200220032004
Advertisements$3,450$3,700$4,000
Brochures$700$0$0
Other$1,500$1,500$1,500
 ------------------------------------
Total Sales and Marketing Expenses$5,650$5,200$5,500
Percent of Sales3.27%1.82%1.79%

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