Bicycle Wholesaler Marketing Plan
This sample marketing plan was created with Marketing Plan Pro software.
Wheelie Deals is a wholesale distributor that serves the retail bicycle industry. Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last year models, and seconds. Large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty. As prices continue to rise, and people's discretionary income decreases, more and more people are attracted to finding good deals. This trend will allow Wheelie Deals to generate sufficient business to reach and conquer profitability.
Wheelie Deals will quickly become the #1 source of deals that will provide retail shops with above average margins. Wheelie Deals will grow rapidly and take away market share from the more traditional wholesalers.
Wheelie Deals is lead by Dan Psycle, MBA, a veteran of the bicycle industry. Dan has modeled Wheelie Deals off an already successful wholesale distributor business model and will quickly gain market share. Profitability will be reached by month eight with profits of $61,000 by year three.