This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Wheelie Deals as it relates to the marketing activities. Wheelie Deals will address break-even analysis, sales forecasts, expense forecast, and how they link to the marketing activities.
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The Break-even Analysis indicates that $31,846 will be needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$15,941|
|Average Percent Variable Cost||50%|
|Estimated Monthly Fixed Cost||$15,923|
The first month will be used to secure warehouse space, set it up to accept inventory. and hire personnel. During the first six weeks relationships will be established with many different manufacturers of parts. These relationships will be based on Wheelie Deals willingness to take all of their closeouts. Typically, the manufacturer will call several distributors and eventually will find someone to take some or all of their product. Wheelie Deals increased willingness to take all closeouts will create an incentive for the manufacturer to contact Wheelie Deals first.
Month three will mark the first decent month of sales. It is forecasted that sales will steadily increase after this month.
|Independent bicycle shops||$186,930||$335,458||$365,454|
|Chain bicycle shops||$121,505||$218,048||$237,545|
|Direct Cost of Sales||2001||2002||2003|
|Independent bicycle shops||$93,465||$167,729||$182,727|
|Chain bicycle shops||$60,752||$109,024||$118,773|
|Subtotal Direct Cost of Sales||$154,217||$276,753||$301,500|
The marketing expenses will be budgeted to ramp up before and slightly after the two major trade shows each year. The website expenses however, will be consistent throughout the year.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$13,900||$17,500||$23,000|
|Percent of Sales||4.51%||3.16%||3.81%|
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