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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Wheelie Deals as it relates to the marketing activities. Wheelie Deals will address break-even analysis, sales forecasts, expense forecast, and how they link to the marketing activities.

Break-even Analysis

The Break-even Analysis indicates that $31,846 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$15,941
  
Assumptions: 
Average Percent Variable Cost50%
Estimated Monthly Fixed Cost$15,923

Sales Forecast

The first month will be used to secure warehouse space, set it up to accept inventory. and hire personnel. During the first six weeks relationships will be established with many different manufacturers of parts. These relationships will be based on Wheelie Deals willingness to take all of their closeouts. Typically, the manufacturer will call several distributors and eventually will find someone to take some or all of their product. Wheelie Deals increased willingness to take all closeouts will create an incentive for the manufacturer to contact Wheelie Deals first.

Month three will mark the first decent month of sales. It is forecasted that sales will steadily increase after this month.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Independent bicycle shops$186,930$335,458$365,454
Chain bicycle shops$121,505$218,048$237,545
Total Sales$308,435$553,506$602,999
    
Direct Cost of Sales200120022003
Independent bicycle shops$93,465$167,729$182,727
Chain bicycle shops$60,752$109,024$118,773
Subtotal Direct Cost of Sales$154,217$276,753$301,500

Expense Forecast

The marketing expenses will be budgeted to ramp up before and slightly after the two major trade shows each year.  The website expenses however, will be consistent throughout the year.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Trade shows$6,000$8,000$10,000
Advertising$6,700$8,000$11,000
Other$1,200$1,500$2,000
 ------------------------------------
Total Sales and Marketing Expenses$13,900$17,500$23,000
Percent of Sales4.51%3.16%3.81%

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