Bowling Alley Marketing Plan

Kiln Creek Bowling Center

Executive Summary

Kiln Creek Bowling Corporation (Kiln Creek Bowling Center) was formed in January 2003 in Yorktown, Virginia, as a corporation under the Laws of the Commonwealth of Virginia.

The dynamic management team members responsible for the design, building, development of company policy, and hands-on-management of the daily operations are Charles H. Collins Jr., Jane W. Collins, and Charles "Chip" Collins III. In addition, a team-oriented and customer-focused staff of 50 will support the management team. Kiln Creek Bowling Corporation will retain the services of a CPA firm to perform professional company audits, prepare taxes and payroll, and serve as a business consultant to assist in setting achievable long-range strategic goals.

Establishment of Kiln Creek Bowling Corporation trading as Kiln Creek Bowling Center provides York County, Hampton, Newport News and the surrounding area quality family entertainment, products, and services.

The equity for each investor will be based on his or her investment. Ways to minimize risk factors to Kiln Creek Bowling's success include:

1. Obtain sufficient capital to build and cover expenses of initial operation. All investor capital will be held in escrow until the project is totally funded.
2. Maintain low overhead cost that increase the bottom line profit. Multi-skilled personnel will be employed, and a continual training program will ensure they deliver consistent, superior service, where customer satisfaction is paramount.
3. Build a sufficient customer base. An excellent location has been determined by demographics, and an aggressive marketing program by a full-time employee will ensure desired results.
4. Establish community involvement to demonstrate how the business will contribute to a better quality of life. Community projects using the bowling center's facilities will be developed to help civic groups obtain their financial goals. School, church, and other groups will be welcomed for tours of the bowling center.
5. All payments will be cash, check, or credit card, which eliminates the need for invoicing and collections.