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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Kiln Creek Bowling Corporation as it relates to the marketing activities. Kiln Creek will address break-even analysis, sales forecasts, expense forecasts and how they link to the marketing strategy.

Break-even Analysis

With average monthly fixed costs of about $40,000 and projected profit margin of 14.7%, Kiln Creek Bowling Center will break even with monthly sales revenue of $42,000.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$41,021
  
Assumptions: 
Average Percent Variable Cost10%
Estimated Monthly Fixed Cost$40,157

Sales Forecast

Kiln Creek Bowling Center provides a venue for the entire family to enjoy their leisure time participating in a competitive sport that requires minimum strength and athletic ability. The light exercise will help improve their health, and they will experience a clean facility where the service is the best in the industry, at a fair price.

The chart and table below show Kiln Creek Bowling Center's projected Sales Forecast. Annual projections for three years are shown here, with first year monthly figures in the appendices.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Household Income: $25,000-$34,999$715,062$776,522$822,211
Household Income: $35,000-$49,999$700,390$745,543$801,223
Total Sales$1,415,452$1,522,065$1,623,434
    
Direct Cost of Sales200320042005
Household Income: $25,000-$34,999$71,506$77,652$82,221
Household Income: $35,000-$49,999$70,039$74,554$80,122
Subtotal Direct Cost of Sales$141,545$152,207$162,343

Expense Forecast

The expense forecast will be used as a tool to keep the department on target and provide indicators when modifications or corrections must be made for the proper implementation of the marketing plan.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Advertisements$65,700$70,003$81,000
Website$9,200$15,000$10,000
Other$2,220$4,000$5,000
 ------------------------------------
Total Sales and Marketing Expenses$77,120$89,003$96,000
Percent of Sales5.45%5.85%5.91%

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