Kiln Creek Bowling Center
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Kiln Creek Bowling Corporation as it relates to the marketing activities. Kiln Creek will address break-even analysis, sales forecasts, expense forecasts and how they link to the marketing strategy.
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With average monthly fixed costs of about $40,000 and projected profit margin of 14.7%, Kiln Creek Bowling Center will break even with monthly sales revenue of $42,000.
|Monthly Revenue Break-even||$41,021|
|Average Percent Variable Cost||10%|
|Estimated Monthly Fixed Cost||$40,157|
Kiln Creek Bowling Center provides a venue for the entire family to enjoy their leisure time participating in a competitive sport that requires minimum strength and athletic ability. The light exercise will help improve their health, and they will experience a clean facility where the service is the best in the industry, at a fair price.
The chart and table below show Kiln Creek Bowling Center's projected Sales Forecast. Annual projections for three years are shown here, with first year monthly figures in the appendices.
|Household Income: $25,000-$34,999||$715,062||$776,522||$822,211|
|Household Income: $35,000-$49,999||$700,390||$745,543||$801,223|
|Direct Cost of Sales||2003||2004||2005|
|Household Income: $25,000-$34,999||$71,506||$77,652||$82,221|
|Household Income: $35,000-$49,999||$70,039||$74,554||$80,122|
|Subtotal Direct Cost of Sales||$141,545||$152,207||$162,343|
The expense forecast will be used as a tool to keep the department on target and provide indicators when modifications or corrections must be made for the proper implementation of the marketing plan.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$77,120||$89,003||$96,000|
|Percent of Sales||5.45%||5.85%||5.91%|
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