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This sample marketing plan was written by Elizabeth Walker of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Sales
Sales 0% $200,000 $200,000 $200,000 $100,000 $100,000 $150,000 $150,000 $200,000 $50,000 $50,000 $50,000 $50,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $200,000 $200,000 $200,000 $100,000 $100,000 $150,000 $150,000 $200,000 $50,000 $50,000 $50,000 $50,000
Direct Cost of Sales Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Costs $100,000 $100,000 $100,000 $50,000 $50,000 $75,000 $75,000 $100,000 $25,000 $25,000 $25,000 $25,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $100,000 $100,000 $100,000 $50,000 $50,000 $75,000 $75,000 $100,000 $25,000 $25,000 $25,000 $25,000

Marketing Expense Budget

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Marketing Expense Budget
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Web site, article marketing, blogging, social mktg $1,200 $20,000 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Newsletter $750 $750 $750 $750 $750 $750 $750 $750 $0 $750 $0 $750
Advertising including media $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
SaaS solutions $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
Marketing Kit $8,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $20,350 $31,150 $12,350 $12,350 $12,350 $12,350 $12,350 $12,350 $11,600 $12,350 $11,600 $12,350
Percent of Sales 10.17% 15.58% 6.18% 12.35% 12.35% 8.23% 8.23% 6.18% 23.20% 24.70% 23.20% 24.70%

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