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This sample marketing plan was written by Elizabeth Walker of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Primarily, our Ideal Customer is a departmental head with a specific training need, and a budget of at least $10,000.

  • HR Director, Site leader or factory manager in a branch of a multi-national.
  • HR Director in a municipality or health services provider.
  • Values help running the gauntlet of internal budgeting and scheduling, and/or government support
  • Values a recognized brand that promises little risk
  • A new target for us is A SME owner with a budget of at least $5,000 for training

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