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This sample marketing plan was written by Elizabeth Walker of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

We will differentiate ourselves based on our unique, four-point Learning System:

  • Specific outcomes
    • What will the trainee will be able to do, demonstrate, or explain by the end of the training?
  • Unique tools
    • What training resources and activities will we use to facilitate learning?
  • Metrics
    • How will we measure that the desired change in behaviour took place?
    • What tools and process will we use to evaluate the method of instruction and the training content?
  • Reinforcement

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