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This sample marketing plan was written by Joe Dager of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Assessment 20% $2,500 $0 $5,000 $2,500 $2,500 $5,000 $0 $0 $5,000 $5,000 $2,500 $2,500
Travel 12% $2,000 $1,750 $2,250 $2,000 $1,000 $1,000 $2,500 $2,500 $2,000 $1,000 $1,000 $1,000
Consulting 68% $5,000 $5,000 $25,000 $5,000 $5,000 $25,000 $5,000 $2,500 $5,000 $5,000 $5,000 $25,000
Total Sales $9,500 $6,750 $32,250 $9,500 $8,500 $31,000 $7,500 $5,000 $12,000 $11,000 $8,500 $28,500
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assessment $1,000 $500 $1,500 $1,000 $1,000 $1,500 $500 $500 $1,500 $1,500 $1,000 $1,000
Travel $2,000 $1,750 $2,250 $2,000 $1,000 $1,000 $2,500 $2,500 $2,000 $1,000 $1,000 $1,000
Consulting $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Subtotal Direct Cost of Sales $4,000 $3,250 $4,750 $4,000 $3,000 $3,500 $4,000 $4,000 $4,500 $3,500 $3,000 $3,000

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Advertising $250 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Social Media, Website, Blogging $125 $125 $200 $125 $125 $125 $125 $125 $125 $125 $125 $125
Associations, Trade $250 $250 $0 $0 $500 $0 $0 $100 $100 $750 $0 $250
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $625 $475 $300 $225 $725 $225 $225 $325 $325 $975 $225 $475
Percent of Sales 6.58% 7.04% 0.93% 2.37% 8.53% 0.73% 3.00% 6.50% 2.71% 8.86% 2.65% 1.67%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $9,500 $6,750 $32,250 $9,500 $8,500 $31,000 $7,500 $5,000 $12,000 $11,000 $8,500 $28,500
Leads 10 8 8 6 7 10 5 5 8 10 12 10
Leads Converted 25.00% 20.00% 25.00% 25.00% 20.00% 20.00% 10.00% 10.00% 10.00% 10.00% 10.00% 20.00%
Avg. Transactions/Customer 1 1 1 1 1 1 1 1 1 1 1 1
Avg. $/Customer $6,800 $6,800 $6,800 $6,800 $6,800 $6,800 $6,800 $6,800 $6,800 $6,800 $6,800 $6,800
Referrals 1 1 1 1 1 11 1 1 1 1 1 1
PR Mentions 0 1 1 0 0 2 1 0 1 1 1 0
Testimonials 0 1 1 1 0 0 1 0 1 1 1 1
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Business Goals
Whitepapers 1 1 1 1 1 1 1 1 1 1 1 1
Lunches with Referral Partners 4 4 4 6 6 6 6 6 4 4 4 4
Tactical
Speaking engagements 0 0 1 0 0 0 1 0 2 1 2 0
Blog postings per month 8 12 12 18 18 18 20 22 22 24 24 24
Strategic
Web traffic per month 100 125 100 200 300 500 600 700 900 1,000 1,500 2,000

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