This sample marketing plan was written by Joe Dager of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
My ideal customer has a privately-owned company which has had negative profitability for a period of time, typically more than 18 months, or they have a recently-started company which may never have achieved profitability.
The driver of these losses is often accompanied by reduced market share, quality issues and employee morale. The reality is that, even with an infusion of capital which is difficult if not impossible to get, without intervention into how the company is being managed they are most likely to fail. If the owner still believes a capital infusion will correct their problem, they are not a likely candidate.
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