Soapy Rides Car Wash
This sample marketing plan was created with Marketing Plan Pro software.
The purpose of SR's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:
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The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.
|Advertising||Start Date||End Date||Budget||Manager||Department|
|Advertisement campaign #1||1/1/2003||6/30/2003||$6,550||Mark||Marketing|
|Advertisement campaign #2||3/1/1999||12/30/2003||$7,550||Mark||Marketing|
|Total Advertising Budget||$14,100|
|PR||Start Date||End Date||Budget||Manager||Department|
|Profitability for the coupon program||1/1/2003||7/15/2003||$1,005||Mark||Marketing|
|Total PR Budget||$1,005|
|Direct Marketing||Start Date||End Date||Budget||Manager||Department|
|Marketing plan completion||1/1/2003||2/1/2003||$0||Mark||Marketing|
|Total Direct Marketing Budget||$0|
|Web Development||Start Date||End Date||Budget||Manager||Department|
|Total Web Development Budget||$0|
|Other||Start Date||End Date||Budget||Manager||Department|
|Total Other Budget||$0|
Mark Deshpande will be responsible for the marketing activities.
Difficulties and Risks
Worst Case Risks May Include
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