The purpose of SR's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:
- Revenue- monthly and annual.
- Sales- monthly and annual.
- Repeat business.
- Customer satisfaction.
Implementation Milestones
The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.
| Milestones |
| | | | | | |
| Advertising | Start Date | End Date | Budget | Manager | Department |
| Advertisement campaign #1 | 1/1/2003 | 6/30/2003 | $6,550 | Mark | Marketing |
| Advertisement campaign #2 | 3/1/1999 | 12/30/2003 | $7,550 | Mark | Marketing |
| Other | | | | | |
| Total Advertising Budget | | | $14,100 | | |
| PR | Start Date | End Date | Budget | Manager | Department |
| Profitability for the coupon program | 1/1/2003 | 7/15/2003 | $1,005 | Mark | Marketing |
| Other | | | | | |
| Total PR Budget | | | $1,005 | | |
| Direct Marketing | Start Date | End Date | Budget | Manager | Department |
| Marketing plan completion | 1/1/2003 | 2/1/2003 | $0 | Mark | Marketing |
| Other | | | | | |
| Total Direct Marketing Budget | | | $0 | | |
| Web Development | Start Date | End Date | Budget | Manager | Department |
| | | | | | |
| Other | | | | | |
| Total Web Development Budget | | | $0 | | |
| Other | Start Date | End Date | Budget | Manager | Department |
| | | | | | |
| Other | | | | | |
| Total Other Budget | | | $0 | | |
| Totals | | | $15,105 | | |
Marketing Organization
Mark Deshpande will be responsible for the marketing activities.
Contingency Planning
Difficulties and Risks
- Problems generating visibility.
- Overly aggressive and debilitating actions by competitors.
Worst Case Risks May Include
- Determining that the business cannot support itself on an ongoing basis.
- Having to liquidate equipment to cover liabilities.
