Sumptuous Cuisine Catering
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The service experience is an integral part of marketing for Sumptuous Cuisine. Loyal clients will be invited to take part in periodic open houses. All clients will experience the same WOW process which will allow quality assurance as well as additional surprises which should delight the clients.
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Loyal clients (defined here as those who return to host at least three events) are to be treated as gold by Sumptuous Cuisine. They will be given priority scheduling, allowing them to reserve dates for a longer time than other leads.
At each quarterly open house event, one loyal client will be invited to speak briefly about their events, which will offer them a specific opportunity to promote their business to the attending businesses. This should be seen as an opportunity for the client and will certainly build the credibility of Sumptuous Cuisine at these open house events.
A client's sense of WOW will be created through a careful system of double-checks and added-value services, starting with initial planning and going through the event to post-event reviews. This system includes:
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