Sumptuous Cuisine Catering
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The Sumptuous Cuisine Catering website's purpose is to educate prospects and suspects about what Sumptuous Cuisine Catering does and encourage them to call to discuss a specific event they are planning. The website provides much of the detail available in the marketing kit, as well as a resources page with additional links and the archived newsletters (within a searchable database so specific articles of interest can be found).For example, users can find articles specifically about food presentation, choosing vendors, choosing a space, day-of-the event checklists, legal and insurance questions, etc. Most of the marketing kit itself can be downloaded as a PDF from the website.
Sumptuous Cuisine Catering will develop a website for Sumptuous Ballroom which is under the same domain, but contains information specific to the hall and its services. These pages will include photos of the space.
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The e-newsletter will create content that can be syndicated to other locations on the web: blogs, industry websites, About.com, etc. The marketing director will submit this content to those locations to build additional incoming links to the website and to develop a greater professional reputation for the caterer, especially with locally-based sites.
The website will be promoted through search engine optimization efforts (the archived newsletters being part of that) and search engine marketing around event and rental keywords for the local area.
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