Chemical Laboratory Marketing Plan
Granite Industries, Inc.
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Granite Industries, Inc. (Granite) is a specialty chemical formulator, lab analysis agency, and toll manufacturer, selling products to companies from cosmetics manufacturers to food supplement marketers. Granite manufactures and distributes Creatine Monohydrate, an approved food supplement used to improve strength, endurance, and muscle mass. Granite also produces five other specialty chemicals that will be detailed later in this document. A strong knowledge-based management team, with a combined thirty-years of experience in this industry, incorporated Granite in 1999.
Granite is a niche player in the specialty and industrial-chemicals business, focusing on value-added products that are not widely or readily available in the United States. Granite Industries perfected unique manufacturing processes resulting in lower manufacturing costs and high profitability. Granite has established a network of strategic alliances with distribution companies who lack the capability to ascend from laboratory to commercial scale and manufacture products in accordance with quality specifications.
The distributors and customers have given Granite an opportunity to provide products beyond our present capability. Equipment will need to be added, inventory increased, and marketing and support activities established.
Sales and Projections
Note: Other company names and financial information has been removed from this sample plan to protect confidential and proprietary information.
|Direct Cost of Sales||2003||2004||2005|
|Subtotal Direct Cost of Sales||$685,409||$844,200||$1,102,124|