Cleaning Service Marketing Plan

Mother's House Cleaning Service

Executive Summary

Mother's House Cleaning Service (MHCS) is a residential house cleaning service serving upper-class families in Cleanly, WA. Through generous human capital investments, MHCS will exceed customer's expectations. Mother's will be addressing the wealthy single-income households and affluent two-income households. These targeted families are willing to pay a premium for the service because of the high level of professionalism and trustworthiness that is offered.  This target market will be focused on because of their steady reliance on cleaning services to keep their homes clean.

Mother's House Cleaning Service will work hard to achieve a large percentage of loyal, repeat customers who regularly use Mother's, as well as being vocal to their friends about the success they have had with Mother's.

Mother's House Cleaning Service's projected growth rate is over 100% per year, with profit margins as a percentage of sales between 16%-18%. MHCS will be a home-based business with Sarah Tookleen as the sole proprietor. By the end of year one, MHCS will have six additional employees.