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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of the Grog Shop as it relates to the marketing activities.  The section will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates that $30,237 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$20,299
  
Assumptions: 
Average Percent Variable Cost32%
Estimated Monthly Fixed Cost$19,654

Sales Forecast

The first two months will be used to set up the physical location, hire personnel, establish vendor relationships and obtain an alcohol license.  The third month will be the grand opening.  Business during the second month will be understandably slow as a steady customer base takes time to build.  By month four it is forecasted that sales will steadily grow. 

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Drinks$105,921$271,254$296,874
Food$69,908$179,028$195,937
Total Sales$175,829$450,282$492,811
    
Direct Cost of Sales200120022003
Drinks$26,480$67,814$74,219
Food$29,361$75,192$82,293
Subtotal Direct Cost of Sales$55,842$143,005$156,512

Expense Forecast

Marketing expenses are budgeted to remain fairly steady throughout the year.  There will be an initial ramp up of spending to generate visibility.  After this ramp up advertising will be fairly consistent month to month.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Advertising$4,800$2,400$2,400
Strategic relationships$2,000$1,200$1,200
Other$2,400$1,200$1,200
 ------------------------------------
Total Sales and Marketing Expenses$9,200$4,800$4,800
Percent of Sales5.23%1.07%0.97%

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