Creative Concepts Computer Design
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CCCD is close to entering their second year of service. The company has been well received , and marketing is now critical to its continued success. The company offers a wide range of computer consulting for both home users as well as small businesses. The basic market need is a reasonably priced computer consulting firm that can translate technical computer information into everyday English, allowing the lay-person to easily understand technical concepts.
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CCCD possess good information about the market and knows a great deal of information about the prized customers. This information will be leveraged to better understand who is served, their specific needs, and how CCCD can better communicate with them.
|Home PC Users||2%||25,000||25,500||26,010||26,530||27,061||2.00%|
|Small Business Contracts||3%||10,000||10,300||10,609||10,927||11,255||3.00%|
CCCD is providing customers with a comprehensive computer consulting service for home users as well as small businesses. CCCD seeks to fulfill the following benefits that are important to their customers.
The market trend for the use of the PC within the home and the small business environment has been a skyrocketing increase in usage, to a large degree fueled by the proliferation of the Internet, and more recently by broadband connections. The relatively new uses of PCs are for the following tasks:
In 1999, 27.8% of the Eugene community used a PC at home. In 2003, that number has soared to 71%. Additionally, the percent of households that had a home Internet connection was 14% in 1999 and has increased to 64% in 2002.
The use of PC's within small businesses has not significantly grown in terms of the percent of businesses that have PC's, but the usage of the PC within the business has increased by 39% over a four year period in terms of activities that are now completed with the use of the computer.
The increased usage of computers in both the home and business environment can be explained by a number of factors including price decreases, technological improvements, as well as decreases in complexity.
The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing CCCD.
There are two main competitors in this area.
Both of these companies charge rates in excess of Creative Concepts, we will be able to attract the price-sensitive market without much work. Our second main advantage is the accessibility of our services. The time conscious customer will appreciate our swift work.
Additionally, there are several phone based computer help services that offer help via the phone.
Creative Concepts will offer computer support to clients of two major categories, home PC users and small office users. These categories will comprise 95% of our operations. Both Windows OS as well as Macintosh OS are supported. CCCD offers computer consulting for software such as the Office Suite, MS Access and other databases, Quicken, QuickBooks Pro, Internet technology software, and CD-RW software.
Hardware issues that are addressed are the setup of LAN networks, wireless (WI-FI) networks, CD-RW installations, hardware repair/replacement, and all issues relating to broadband connections.
The keys to success are simply:
CCCD is still in the speculative stages as a computer consultancy as a result of their young age. It is critical that they continue to take a modest fiscal approach to serving the needs of the clients, expanding only when the demand of the clients warrants expansion, not for the sake of expansion in itself.
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