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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of The Toddler Warehouse's marketing plan is to serve as a guide for the organization.

Implementation Milestones

The following milestones identify the key marketing programs.  It is important to accomplish each one on time and on budget.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/200112/1/2001$0MattDepartment
Yellow Pages1/1/200112/1/2001$700MattDepartment
Marion County Resource Newsletter campaign #11/1/20016/1/2001$400MattDepartment
Statesman Journal campaign #11/1/20016/1/2001$450MattDepartment
Marion County Resource Newsletter campaign #28/1/200112/1/2001$500MattDepartment
Statesman Journal campaign #28/1/200112/1/2001$750MattDepartment
Strategic Alliance development1/1/200112/1/2001$2,650MattDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $5,450  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $5,450  

Contingency Planning

Difficulties and risks:

  • Generating awareness of The Toddler Warehouse among the target customer segment.
  • The entry into the Salem child care market by competitors who recognize the value added services of sophisticated development and learning systems.
  • A sudden downturn in demand for child care services.
  • A debilitating law suit that is not covered by insurance.
  • A severe negligent act of an employee.

Worst case risks may include:

  • Not generating enough revenue to support the business.
  • Having to liquidate equipment to cover liabilities.
  • Sudden illness preventing Matt from carrying on day to day activities.

Sales Forecast

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Contribution Margin

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