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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of The Toddler Warehouse as it relates to the marketing activities.  The Toddler Warehouse will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates $22,449 will be need in monthly revenue to break-even.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$22,000
  
Assumptions: 
Average Percent Variable Cost2%
Estimated Monthly Fixed Cost$22,000

Sales Forecast

The first two months will be spent renovating the house and bringing it up to specifications, both for the state health and license codes, as well as Matt's specifications.  During this time Matt will be finishing up the training program and manuals.  Although Matt had designed an entire training program as part of his Master's in Education, he is reworking it so it is custom designed for his new facility.

The first week of the third month will be used for training of the staff.  By the middle of the third month The Toddler Warehouse will begin accepting children for care.  It is anticipated that the facility will be underutilized until eighth month.  By then word will have spread and the classes will be filling up quite nicely.

From month seven on, there will be a steady, incremental increase in sales.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Two income professional families$174,425$335,458$351,254
Other$0$0$0
Total Sales$174,425$335,458$351,254
    
Direct Cost of Sales200120022003
Two income professional families$3,489$6,709$7,025
Other$0$0$0
Subtotal Direct Cost of Sales$3,489$6,709$7,025

Expense Forecast

Marketing expenses are budgeted so that they are increased during the months when parents are most likely to enter their children into child care.  This occurs to a larger degree between August through November and March through May.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Yellow Pages$600$1,000$1,200
Marion County Resource Newsletter$1,150$1,500$1,500
Other$1,450$2,000$2,500
 ------------------------------------
Total Sales and Marketing Expenses$3,200$4,500$5,200
Percent of Sales1.83%1.34%1.48%

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