The Toddler Warehouse
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of The Toddler Warehouse as it relates to the marketing activities. The Toddler Warehouse will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.
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The Break-even Analysis indicates $22,449 will be need in monthly revenue to break-even.
|Monthly Revenue Break-even||$22,000|
|Average Percent Variable Cost||2%|
|Estimated Monthly Fixed Cost||$22,000|
The first two months will be spent renovating the house and bringing it up to specifications, both for the state health and license codes, as well as Matt's specifications. During this time Matt will be finishing up the training program and manuals. Although Matt had designed an entire training program as part of his Master's in Education, he is reworking it so it is custom designed for his new facility.
The first week of the third month will be used for training of the staff. By the middle of the third month The Toddler Warehouse will begin accepting children for care. It is anticipated that the facility will be underutilized until eighth month. By then word will have spread and the classes will be filling up quite nicely.
From month seven on, there will be a steady, incremental increase in sales.
|Two income professional families||$174,425||$335,458||$351,254|
|Direct Cost of Sales||2001||2002||2003|
|Two income professional families||$3,489||$6,709||$7,025|
|Subtotal Direct Cost of Sales||$3,489||$6,709||$7,025|
Marketing expenses are budgeted so that they are increased during the months when parents are most likely to enter their children into child care. This occurs to a larger degree between August through November and March through May.
|Marketing Expense Budget|
|Marion County Resource Newsletter||$1,150||$1,500||$1,500|
|Total Sales and Marketing Expenses||$3,200||$4,500||$5,200|
|Percent of Sales||1.83%||1.34%||1.48%|
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