Direct Mail Shipping Marketing Plan
The Shipping Centre
This sample marketing plan was created with Marketing Plan Pro software.
The Shipping Centre is a full service shipping, fax transmittal, and private P.O. Box company. It is an Oregon corporation, privately held and lead by Steve Freighter. The current package shipping center business has a lot of competition; but the competition acts like their services are a commodity, offering limited services.
The Shipping Centre will gain market share through the use of their two competitive advantages: customer service and convenience. Because the industry is turning commodity-like, having superior customer service is one important way of achieving differentiation. The other advantage is convenience. The Shipping Centre is open beyond the standard business hours, offering a true convenience to full-time working customers, the type of customer that is typical for The Shipping Centre.
The Shipping Centre is able to have slightly lower service charges on shipping packages and better margins than the competition through the use of innovative software that creates significant efficiencies in workflow processes. This innovative workflow efficiency, coupled with the competitive advantages will allow The Shipping Centre to gain market share.
The Shipping Centre is scheduled to reach profitability by month eleven and by year three will have earned $19,654 in profit.