Dog Kennel Marketing Plan
The Creature Nannie
This sample marketing plan was created with Marketing Plan Pro software.
The Creature Nannie is a dog foster-family arrangement in Sara Sloth's home. Customers are able to leave their dog at the Sloth's home when they go on vacation. The dog is surrounded by people all day, have their own bed, are taken for walks twice a day, and have a one acre fenced backyard to explore. The Creature Nannie is a superior alternative to a kennel because the dogs get attention all day, have plush facilities, and have ample opportunities to exercise. The guest dogs will typically even sleep in the children's rooms (in the bed under the sheets if they choose). Basically, the dogs become a temporary member of the household. The Creature Nannie is able to offer this specialized attention because they are equiped to handle only four dogs at once.
The Creature Nannie will compete directly with kennels but offer a superior service. Once word gets out about The Creature Nannie, the schedule is forecasted to be near capacity within the first eight months.