Dog Obedience School Marketing Plan

Canine Critter College

Executive Summary

Canine Critter College (CCC) is a dog obedience school located in Eugene, Ore.  Canine Critter College is unique in its approach to dog obedience.  Instead of training the dog, CCC works on training the owners on how to train the dog, as well as establish clear lines of communication between the dog and the owner.  Establishing clear communication with the dog and understanding the dog's canine physical and social behavior is the most fundamental lessons to learn.   

Canine Critter College will leverage this effective strategy to develop long-term satisfied customers.  Through their effective training philosophy and customer-centric business approach, Canine Critter College will consistently gain market share.

Canine Critter College is forecasted to reach profitability by month nine and will earn $91,000 in revenues for year three.