How to Market an Innovative Product
This article details the four steps to marketing a new product.

Local Marketing Ideas
This article discusses several ideas including conventional advertising and shoestring marketing methods.

Customer Relationship Management
CRM (Customer Relationship Management) is a term used for methodologies, software and Internet applications that help a business manage their customer relationships.

Getting Noticed on a Shoestring
There are many ways to get your business noticed without spending a great deal of money--read this article to learn how.

Target Marketing
Everybody talks about target markets and taking aim, but not everybody does it.

Understand Your Competition
Do you know who competes with you for your customers’ time and money?

Market Research
Market Research doesn't need to be time and money consuming. Learn the easy way of finding your target market.

International Market Research
As the power of the Internet spreads throughout the world, demographic and economic statistics are becoming more available.

What is a Market Forecast?
The market forecast projects future numbers, characteristics, and trends in your target market.

Making a Market Forecast Estimate
Get comfortable with the idea of making good educated guesses—forecasts are based on past results.

Seven Rules for Legal Advertising
Be sure you comply with laws against deceptive or misleading advertising.

Consumer Protection Laws
Business owners should familiarize themselves with consumer protection laws, including rules against deceptive advertising and pricing.

Outline For a Marketing Plan
This standard plan is a good starting point.

The Essential Contents of a Marketing Plan
Each company's marketing plan is unique. But, there are some absolutely essential standard components that your plan ought to contain.

Marketing Plan Tables
Be sure to include these four essential tables as part of your marketing plan.

Turning Your Media Pitch into a Media Hit
Increase your coverage by increasing your pitches.

Generating Publicity for Your Business
Knowing Your "Media Market" Is Critical

Implementing A Successful Publicity Campaign
PR Does Not Stand For Press Release!

Mastering the Media
What to do when the media comes calling.

Make Your PR Stand for Perfect Resource
Become a resource so that the media will come to you.

Priming Your Business for Publicity
The money you allocate toward "marketing supportives" makes a big difference in your public relations/publicity campaign's success.

Publicity Campaigns: How Many Hours…How Many Months?
Critical elements: the length of your publicity efforts and the number of hours it takes to get the job done effectively.

PubliCity Outside Your City
Outsourcing For More Affordable Publicity Services.

I Can't Afford a Publicity/Public Relations Campaign -- CAN I?
When it comes to launching a PR campaign — many find that they can't afford NOT to have one.

Use Your News
If your PR campaign has been effective enough to generate news, turn that into NEWS YOU CAN USE!

Product & Brand Failures: A Marketing Perspective
Product and brand failures occur on an ongoing basis to varying degrees within most product-based organizations.

Competitive Analysis
The competitive analysis process presents an opportunity to describe your major competitors in terms of the factors that most influence revenues.

Efficiency in Marketing on the Web
Build a better website and they will come? Not a chance. The value of your website will depend on traffic, and traffic depends on marketing.

The Increasing Power of Publicity
Before implementing an ad campaign make sure you explore potential PUBLICITY opportunities for cost-efficient media exposure.

Porter’s Five Forces
Understanding the dynamics of competitors within an industry is critical for several reasons. Find out what they are...

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
Publicity seeds planted over the next few weeks/months will reap a wonderful harvest for your business well past the first quarter of next year.

Catalog Sales For Your Business
Things to watch out for when selling your product in catalogs.

What’s the Right Image for Your Small Business?
Marketing and branding survey to determine what image best fits your business

The Ties That Bind
Creating Brand Standards for Your Small Business

Print vs. Web
What To Know About File Formats (EPS vs. JPG vs. GIF)

Do-It-Yourself Don’ts
What Not to do When Designing it Yourself.

Brand Aid: The Basics of Branding
All about creating a brand strategy, building brand equity and defining your specific business branding.

Look Big, Win Big
The Five Cardinal Rules of Logo Design

Market Analysis for Your Online Business
Market analysis is the foundation of the Web plan.

How to Perform SWOT Analysis
A valuable step in your situational analysis is to assess your firm's strengths, weaknesses, market opportunities, and threats through a SWOT analysis. This is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture.