Marketing Plan Help & Marketing Advice
Need help with marketing plan writing, marketing communications, advertising, or other aspects of small business marketing? Find the practical advice you need in our library of articles by small business marketing experts.
How to Write a Marketing Plan
Tips and tricks for marketing planning
Grow your business with a practical, results-oriented marketing plan. These articles cover the basics. For concrete examples, take a look at our collection of free sample marketing plans.
- Outline for a marketing plan
- Market research
- Competitive analysis in your plan
- Market analysis as a foundation
- Expense budgets and why they matter
- How to perform a SWOT analysis
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Marketing Strategy
- Marketing an innovative product
- Product positioning
- Understanding pricing
- Choosing sales channels
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Choosing the best strategy and tactics
Cut through the clutter with a marketing message that is clear and compelling to your target market. These articles will help you understand marketing strategy basics like positioning, pricing, and more.
Recently published articles:
Create a market forecast for your marketing plan
A market forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments.
Market Forecast - Example
The AMT computer store has a simple market forecast. The plan defines two target market segments, and […]
Choosing your sales channels
Channel marketing proves to be a “fit” if the process better responds to the desires of the target market than the organization could do alone. An organization must answer the question, “Will our customers or clients be better served by channel members rather than having us perform these functions?”
Lot size
How many “units” does the end […]
Channel marketing moves goods from producers to consumers
How do you most efficiently get your product or service to the people that need it and are willing to pay for it? Using a marketing channel may be a solution. Channel marketing describes the organizations that work together to get your product or service to the end user.
Extending Your Reach
Many producers of products and […]
Strategies for direct marketing
Are you getting the most from your direct marketing? Make sure your direct marketing campaigns are target, measurable, and ethical.
About Direct Marketing
As we discussed in Direct Marketing Fudamentals, direct marketing includes various approaches in which the producer of goods or services directly contacts the end-user. Direct marketing encompasses face-to-face selling, direct mail, catalogs, kiosks, telemarketing, […]
Direct marketing fundamentals
Direct marketing occurs when the “producer” connects with the end user. The end user may be a consumer or a business.
Direct marketing applies to product and service-oriented businesses, and to nonprofit organizations. In all situations, there is no intermediary involved. Direct marketing describes this interactive communication with the end user.
Direct marketing is not synonymous with […]
