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This sample marketing plan was created with Marketing Plan Pro software.

Nature's Candy (NC) is an e-commerce company designed to become the market leader in Web-based sales of naturopathic and homeopathic nutritional supplements. The company is located in Chicago, IL. Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. Most of the dotcoms failed because of access to capital with an unproven business model and no true revenue streams. Nature's Candy will overcome these problems with an easy to use website and an efficient distribution system.

Nature's Candy's mission is to provide the finest in natural supplements using the Internet to lower the consumer's cost. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

The majority of the start-ups which were Internet-based started their business model on the assumption that the first to market had the best chances of survival.  This reasoning was based on the belief that gaining customers and market share were the most important things a business could do and the first to market had the best chance of achieving this. While these are indeed important activities, they are by no means the absolute priority. The whole technology fallout indicates that a proven revenue-generating business model is more important than sheer customers and market share.

In the next three years Nature's Candy intends to create an icon e-commerce brand and will grow to $319,000 in revenue.

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