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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of NC as it relates to the marketing activities. NC will address break-even analysis, sales forecasts, expense forecasts, and how these link to the marketing activities.

Break-even Analysis

The break-even analysis indicates that $24,857 is needed in monthly sales to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$17,576
  
Assumptions: 
Average Percent Variable Cost30%
Estimated Monthly Fixed Cost$17,400

Sales Forecast

Nature's Candy will process 90% of its sales online through a secure socket layer (SSL). All orders will be charged to Visa, MasterCard, or American Express.

Research indicates that too many sites are not easy or intuitive to navigate and lose customers who migrate through the site; often putting products in their basket, yet leave without purchasing anything. By ensuring that the website is easy to navigate as well as simple to order from, Nature's Candy will be ensuring that people who make it to the website will end up completing their order. This last point is key.

The first month and a half will be used to develop and ready the site. There will be no sales. From month two on, Nature's Candy expects a gradual rise in sales.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Baby boomers$169,469$371,454$411,014
Other$19,930$40,860$45,212
Total Sales$189,399$412,314$456,226
    
Direct Cost of Sales200320042005
Baby boomers$50,841$111,436$123,304
Other$5,979$12,258$13,564
Subtotal Direct Cost of Sales$56,820$123,694$136,868

Expense Forecast

The marketing expenses are budgeted so that they ramp up significantly in the first quarter as a means for generating visibility for this new business. Marketing expenses will recede in the second quarter and then rise during the third quarter to have a significant impact.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Internet advertising$9,725$14,000$19,000
Other$8,400$12,000$18,000
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$18,125$26,000$37,000
Percent of Sales9.57%6.31%8.11%

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