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Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Foreign Language Enrollments 200 0 0 100 150 200 50 150 250 0 0 100
ESL Enrollments 100 0 0 50 75 100 25 75 125 0 0 50
Foreign Language Seminars Attendees 100 50 50 50 100 100 50 100 100 50 50 50
ESL Seminars Attendees 75 38 38 38 75 75 38 75 75 38 38 38
Total Unit Sales 475 88 88 238 400 475 163 400 550 88 88 238
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Foreign Language Enrollments $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00 $900.00
ESL Enrollments $540.00 $540.00 $540.00 $540.00 $540.00 $540.00 $540.00 $540.00 $540.00 $540.00 $540.00 $540.00
Foreign Language Seminars Attendees $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
ESL Seminars Attendees $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00
Sales
Foreign Language Enrollments $180,000 $0 $0 $90,000 $135,000 $180,000 $45,000 $135,000 $225,000 $0 $0 $90,000
ESL Enrollments $54,000 $0 $0 $27,000 $40,500 $54,000 $13,500 $40,500 $67,500 $0 $0 $27,000
Foreign Language Seminars Attendees $2,000 $1,000 $1,000 $1,000 $2,000 $2,000 $1,000 $2,000 $2,000 $1,000 $1,000 $1,000
ESL Seminars Attendees $750 $375 $375 $375 $750 $750 $375 $750 $750 $375 $375 $375
Total Sales $236,750 $1,375 $1,375 $118,375 $178,250 $236,750 $59,875 $178,250 $295,250 $1,375 $1,375 $118,375
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Foreign Language Enrollments 10.00% $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00
ESL Enrollments 15.00% $81.00 $81.00 $81.00 $81.00 $81.00 $81.00 $81.00 $81.00 $81.00 $81.00 $81.00 $81.00
Foreign Language Seminars Attendees 50.00% $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00
ESL Seminars Attendees 75.00% $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50 $7.50
Direct Cost of Sales
Foreign Language Enrollments $18,000 $0 $0 $9,000 $13,500 $18,000 $4,500 $13,500 $22,500 $0 $0 $9,000
ESL Enrollments $8,100 $0 $0 $4,050 $6,075 $8,100 $2,025 $6,075 $10,125 $0 $0 $4,050
Foreign Language Seminars Attendees $1,000 $500 $500 $500 $1,000 $1,000 $500 $1,000 $1,000 $500 $500 $500
ESL Seminars Attendees $563 $281 $281 $281 $563 $563 $281 $563 $563 $281 $281 $281
Subtotal Direct Cost of Sales $27,663 $781 $781 $13,831 $21,138 $27,663 $7,306 $21,138 $34,188 $781 $781 $13,831

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Print Advertising $0 $0 $0 $0 $2,000 $0 $0 $2,000 $0 $0 $0 $2,000
Flyers $0 $0 $0 $1,000 $0 $0 $0 $1,000 $0 $0 $0 $1,000
Branding $1,000 $1,000 $500 $0 $0 $0 $0 $0 $0 $0 $0 $0
Online Advertising $500 $500 $500 $500 $1,000 $500 $500 $1,000 $500 $500 $500 $1,000
Website and Facebook $50 $50 $50 $50 $10,000 $200 $200 $200 $200 $200 $200 $200
Print Collateral $0 $0 $500 $500 $5,000 $0 $0 $0 $0 $0 $0 $0
Uniforms $0 $0 $0 $0 $1,000 $0 $0 $200 $0 $0 $0 $200
Customer Satisfaction $0 $0 $0 $2,500 $2,500 $0 $100 $100 $100 $100 $100 $100
Referral Marketing $0 $0 $0 $0 $250 $500 $0 $0 $500 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $1,550 $1,550 $1,550 $4,550 $21,750 $1,200 $800 $4,500 $1,300 $800 $800 $4,500
Percent of Sales 0.65% 112.73% 112.73% 3.84% 12.20% 0.51% 1.34% 2.52% 0.44% 58.18% 58.18% 3.80%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $236,750 $1,375 $1,375 $118,375 $178,250 $236,750 $59,875 $178,250 $295,250 $1,375 $1,375 $118,375
Leads 375 375 525 750 750 750 750 750 750 975 1,125 1,125
Leads Converted 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Avg. Transactions/Customer 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15
Avg. $/Customer $780 $780 $780 $780 $780 $780 $780 $780 $780 $780 $780 $780
Referrals 75 75 105 150 225 225 225 263 263 341 394 394
PR Mentions 1 1 1 1 2 2 2 3 3 3 4 4
Testimonials 4 4 5 8 8 8 8 8 8 10 11 11
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
CEO Speaking Engagements 0 0 0 0 0 1 0 0 1 0 0 1
CEO language learning conferences 0 0 0 0 1 0 0 0 1 1 0 0
CEO hours on marketing 50 50 50 50 50 40 30 30 30 30 30 30
Business
Total revenue $236,750 $1,375 $1,375 $118,375 $178,250 $236,750 $59,875 $178,250 $295,250 $1,375 $1,375 $118,375
Class Enrollments 300 0 0 150 225 300 75 225 375 0 0 150
Lead Conversion Rate 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 20.00%
Tactical
Customer Testimonials 0 0 0 0 0 0 0 0 0 0 0 0
PR Mentions 1 1 1 1 2 2 2 3 3 3 4 4
New Full-Time Staff 4 4 5 8 8 8 8 8 8 10 11 11
Strategic
Customer Satisfaction Rate 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 98.00%
Dropout Rate 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 2.00%
Capital Raised $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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