Allendale Language School
This sample marketing plan can be edited directly in Sales and Marketing Pro software.
The ideal customer for the Allendale Language School's foreign language programs falls into one of two categories. The first is a middle class working person who feels the need to learn a foreign language either for a pressing work-related need, a desire to have more options in career, or a wish to travel to a foreign country and enjoy the experience more. These individuals, however, feel they cannot afford one-on-one tutoring, but are too social to be able to be content with a book, online program, or software to learn the language. They desire a classroom experience both as a structured approach to force them to make a commitment to the language learning and as a means to have extensive social interaction through the process.
The ideal customer for Allendale Language School's ESL program is a low-income worker whose lack of English language skills reduces his or her earning potential. Again, this individual feels he or she cannot afford one-on-one tutoring, and may not have a computer to make use of language software or an online program.
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
Allendale Language School targets customers with the following characteristics:
For its ESL classes, Allendale Language School targets customers who are:
Get practical ideas and good models with dozens
of examples of successful marketing plans