To convert the leads generated through marketing activities into customers, Allendale Language School implements the following:
- Print and e-mailed newsletter (both Spanish and English versions), sent every other month
- Improve online registration form so that it can be done in three easy steps (course selection, scheduling, payment).
- Provide frequently asked questions on the website to reduce the need to answer additional email questions.
- Hire a sales representative to answer questions by email and phone that go beyond information the website provides (currently, the company founder and CEO provides all sales service). The sales rep will be entitled to commissions based on sales generated by his or her sales efforts.
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