Allendale Language School
This sample marketing plan can be edited directly in Sales and Marketing Pro software.
The Allendale Language School website must be revised to reflect the rebranding and new marketing initiatives of the company. The purpose of the website is to provide the majority of information that potential students need to decide to enroll in a class by meeting the following objectives:
To this end, the website includes the following pages:
All pages relevant to ESL courses also have a Spanish-language version.
The website's enrollment page and forms will be redesigned to be 3 simple steps. Also, a page describing the customer referral program and a page focused on the business referral program will be added.
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
In the next six months, a Facebook page for Allendale Language School will be launched to allow current students to interact with prospective students and further promote the school. The page will be a forum for questions and comments from past, current, and prospective students, as well as a discussion area based on discussion questions posed by the school and by users. The Facebook page will be monitored by the newly hired sales representative of the company.
Get practical ideas and good models with dozens
of examples of successful marketing plans