Executive Search and Rescue Firm
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of ESR as it relates to the marketing activities. Executive will address break-even analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.
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The break-even analysis indicates that $1,053 is needed in monthly revenue to achieve the break-even point.
|Monthly Revenue Break-even||$1,000|
|Average Percent Variable Cost||5%|
|Estimated Monthly Fixed Cost||$1,000|
The first month will be spent setting up the office; sales activity will be slow. In addition to dealing with legal and advertising issues, time will be spent with the physical assembly of the office and the development of the back-end systems.
During the first month Dan will be developing the structured behavioral interview system. By the second month the office will open and ready to go. Dan will be working with both emerging clients as well as bringing in executives and running them through the screening process once he knows what positions he is looking to fill.
Sales will grow steadily from month two. Executive expects to have a surge by month four and will respond by hiring an account executive to help handle the accounts.
|Direct Cost of Sales||2003||2004||2005|
|Subtotal Direct Cost of Sales||$5,978||$9,157||$10,640|
The marketing expenses will be budgeted so that they are fairly high during the first quarter. The reasoning for this is as a start-up organization, it is important to build brand immediately. Expenses will decrease in the summer months and ramp up for the fall hiring push.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$10,850||$13,000||$16,000|
|Percent of Sales||9.07%||7.10%||7.52%|
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