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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Good Earth's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance. 

  • Revenue: monthly and annual.
  • Expenses: monthly and annual.
  • Debt load.
  • Customer satisfaction.

Implementation

The following milestones indicate the key marketing programs for GER. It is important that GER accomplish each one on budget as well as on time.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20032/1/2003$0G. CalvinMarketing
Phone campiagn #11/1/20036/30/2003$34,000G. CalvinMarketing
Phone campaign #26/1/200312/30/2003$48,500G. CalvinMarketing
Ad campaign #11/1/20036/30/2003$57,000G. CalvinMarketing
Ad campaign #26/1/200312/30/2003$69,500G. CalvinMarketing
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $209,000  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $209,000  

Contingency Planning

Difficulties and Risks

  • Overly aggressive and debilitating actions by competitors.
  • Future regulatory challenges.

Worst Case Risks May Include

  • Determining that the business cannot support itself.
  • Having to liquidate equipment or property to cover liabilities.

Sales Forecast

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Contribution Margin

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