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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of GER as it relates to the marketing activities. GER will address break-even analysis, sales forecasts, expense forecasts, and how these activities link to the marketing strategy. Please review the following charts and tables for graphical representations of this information.

Break-even Analysis

This chart and table summarize the break-even analysis. GER expects to break even shortly after commencing operations as a result of GER personnel going to the hauler's transfer stations and using GER road tractors to divert the waste stream. The break-even analysis indicates that  $348,970 will be needed to match total planned expenses.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$348,469
  
Assumptions: 
Average Percent Variable Cost8%
Estimated Monthly Fixed Cost$348,425

Sales Forecast

Please view the following chart and table that clearly details the sales forecasts.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Small Haulers$869,596$1,033,870$1,266,320
Big Three Haulers$1,297,905$1,543,090$1,890,030
Total Sales$2,167,501$2,576,960$3,156,350
    
Direct Cost of Sales200320042005
Small Haulers$69,568$82,710$101,306
Big Three Haulers$103,832$123,447$151,202
Subtotal Direct Cost of Sales$173,400$206,157$252,508

Expense Forecast

The expense forecast is to be used as tool for the department to remain on target with stated expectations as well as provide indicators when modifications are needed.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Phone sales/ networking$82,500$87,000$90,000
Sales promotions$68,000$73,000$78,000
Other$126,500$132,000$138,000
 ------------------------------------
Total Sales and Marketing Expenses$277,000$292,000$306,000
Percent of Sales12.78%11.33%9.69%

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