Good Earth Resources
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of GER as it relates to the marketing activities. GER will address break-even analysis, sales forecasts, expense forecasts, and how these activities link to the marketing strategy. Please review the following charts and tables for graphical representations of this information.
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This chart and table summarize the break-even analysis. GER expects to break even shortly after commencing operations as a result of GER personnel going to the hauler's transfer stations and using GER road tractors to divert the waste stream. The break-even analysis indicates that $348,970 will be needed to match total planned expenses.
|Monthly Revenue Break-even||$348,469|
|Average Percent Variable Cost||8%|
|Estimated Monthly Fixed Cost||$348,425|
|Big Three Haulers||$1,297,905||$1,543,090||$1,890,030|
|Direct Cost of Sales||2003||2004||2005|
|Big Three Haulers||$103,832||$123,447||$151,202|
|Subtotal Direct Cost of Sales||$173,400||$206,157||$252,508|
The expense forecast is to be used as tool for the department to remain on target with stated expectations as well as provide indicators when modifications are needed.
|Marketing Expense Budget|
|Phone sales/ networking||$82,500||$87,000||$90,000|
|Total Sales and Marketing Expenses||$277,000||$292,000||$306,000|
|Percent of Sales||12.78%||11.33%||9.69%|
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